Portfolio / Project Detail
Book on Market Research
Walt wrote the book. I just helped him get organized. I also added a chapter and edited the manuscript. Because some think the subject matter is dry, we agreed to add eight cartoons to lighten things up and illustrate some major points. Securing the copyright, getting the ISBN number, getting several book reviews, conducting limited marketing and dealing with the printer were also assigned to me. Walt used the 100 page, 22 chapter book as a “business card.” We sold 300+ copies and he was thrilled.